top of page
STORYTELLING FESTIVAL
Branding Exercise
The Storytelling Festival in Tel Arad is an exercise in rebranding an existing festival.
The desert, where the festival takes place, and the embroidery tradition of the indigenous Bedouin inspired my design.
I did most of the design with thread and needle, in traditional embroidery technique (cross stitch)
This is one of the first design exercises I did. It is for me the connecting thread (literally) between the world of material design I came from and the world of graphic design that I am in.
![פ]סטיבל.jpg](https://static.wixstatic.com/media/2e4b01_93100353fd234bf99ac93eca7d133a26~mv2.jpg/v1/crop/x_0,y_0,w_4674,h_2720/fill/w_746,h_434,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/%D7%A4%5D%D7%A1%D7%98%D7%99%D7%91%D7%9C.jpg)
bottom of page